26.022018
Hard Rock Casino: Live Music for Atlantic City

Hard Rock Casino: Live Music for Atlantic City

The East Coast Musical Mecca

Hard Rock Casino has promised to flood Atlantic with live music. The music-themed casino launching this summer wants to become the East Coast Musical Mecca, with at least 200 nights of live performance in its inaugural year.

The world-wide gambling, resort, and entertainment firm are also expanding the event venue at the previous Trump Taj Mahal to house 7,000 seats, a significant increase from the 5,200 it used to hold.

Jim Allen, the Chief Executive Officer of Hard Rock Casino and a professional Atlantic City casino director, promised followers last week at a church that the casino will provide more live concerts than the city has ever seen.

200 Live Shows in Atlantic City

“When was the first time a person did 200 live shows in this city?” he asked. “When was the last time someone held entertainment during the night other than a weekend? We want to make that happen.”

By comparison, the almost 15,000 seats Boardwalk Hall hosted eleven big concerts in 2017, in addition to non-musical events and stage shows. The musical hosting of individual casinos, as well as their occurrence, vary widely, mostly limited to Saturdays. 

What Others Had to Say

Rummy Pandit, C.E.O of the Levenson Institute of Gaming, Hospitality, and Tourism at Stockton University in New Jersey said, “Hard Rock Casino schedule will grow the city’s appeal.” He added, “Bringing live entertainment into Atlantic during weekdays will be a persuasive reason for people to extend their visit.”

David Schwartz stated, “If people get the habit of visiting the city for great music, they will continue to come.”

Hard Rock has the globe’s biggest array of music memorabilia; some have made it to the yet to be launched casino. Items feature Jon Bon Jovi’s autographed acoustic guitar, Mariah Carey’s dress, and Whitney Houston’s jumpsuit. 

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