Magnet Gaming enters the Gameflex platform.

Magnet Gaming enters the Gameflex platform.

Magnet Gaming is looking at long-term expansion of its audience base and has announced its tie-up with Iforium. This partnership will open the doors for the entire portfolio of Magnet Gaming to be showcased in Iforium’s Gameflex platform. This deal will be a big boost to both the companies, as Magnet Gaming will enter a new market, while Iforium will get access to quality content. Iforium has recently become the center of attention when it was awarded the Romanian gambling license in March 2017.

Iforium’s Gameflex platform.

Iforium is a game developer based in the Isle of Man. The company was established in 2006 and is now a leading brand in the industry. In 2016, it developed its own platform, the Gameflex, and started to partner with prominent brands of the iGaming community. The first to join ranks was Red Rake Gaming, followed by Endorphina and Relax Gaming. Some of the biggest brands in the Gameflex Platform are Pragmatic Play, Microgaming, Elk Studios, NetEnt, etc. Ezugi Gaming supplies nine live dealer tables to the platform. Just before the joining of Magnet Gaming, Iforium penned a deal with Habanero Gaming Systems in January 2018. The platform currently has more than 5000 casino games, sourced from 50+ developers. The focus is shifting towards Iforium as it partners with niche brands and aggregates its own style of gaming portfolio. The distribution channels of Iforium are very strong and uses the Odobo Network, which is fully compliant with HTML5.

The rise of Magnet Gaming

Magnet Gaming is a relatively new company that was formed in 2014. The Denmark based game developer holds multiple licenses in various jurisdictions of Europe. It has tie-ups with gaming platforms of Microgaming Quickfire, NYX’s OGS, iSoftBet GAP, iForium Gameflex, EveryMatrix CasinoEngine, and GameIom. The brand is behind slot games like Jewel Heist, Le Chef, Lucky Dice, etc., and provides a lot of free games within its video slots like Boat Race, Flag Hunt, Lost and Found, Forgotten Gold, etc. 

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